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Research papers

In search of mnemonics for the Middle East

Finding a mnemonic element or proposition is an important and mighty task for developing strategic and effective advertising campaigns. The task becomes ever-increasingly more critical and difficult when the construction of the mnemonics has to...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mark Carassi
June 15, 1992
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Citation

Carassi, M. (1992a, June 15). In search of mnemonics for the Middle East. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-search-of-mnemonics-for-the-middle-east